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Reeksen: boeken uit de reeks Foundations and Trends(r) in Marketing
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From Doubt to Functionality
Rashmi Adaval
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 39
- From Doubt to Functionality: An Imagery Story provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Persistent Preferences in Market Place Choices
A V Muthukrishnan
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 30
- Persistent Preferences in Market Place Choices has as its primary focus the type of brand loyalty that is not deeply rooted in values, emotions, and i... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Modeling Dynamic Relations Among Marketing and Performance Metrics
Koen H Pauwels
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 41
- Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Lees meer
€ 134,45Levering 2 à 3 weken€ 134,45Levering 2 à 3 weken -
Marketing and Innovations Management
Elie Ofek, Olivier Toubia
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 13
- It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a ha... Lees meer
€ 74,95Levering 2 à 3 weken€ 74,95Levering 2 à 3 weken -
Language Research in Marketing
Ann Kronrod
- Paperback | Engels | Foundations and Trends(r) in Marketing
- Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in... Lees meer
€ 122,45Levering 2 à 3 weken€ 122,45Levering 2 à 3 weken -
Multichannel Retailing
Huan Liu, Lara Lobschat, Peter C Verhoef
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 42
- Multichannel Retailing: A Review and Research Agenda presents an overview of and draws conclusions from extant studies related to multichannel retaili... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Measurement in Marketing
Hans Baumgartner, Bert Weijters
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 45
- Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors dist... Lees meer
€ 122,45Levering 2 à 3 weken€ 122,45Levering 2 à 3 weken -
Consumer Financial Behavior
W Fred Van Raaij
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 25
- Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid con... Lees meer
€ 122,45Levering 2 à 3 weken€ 122,45Levering 2 à 3 weken -
Strategic Marketing for the C-suite
David Midgley
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 29
- Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marke... Lees meer
€ 134,45Levering 2 à 3 weken€ 134,45Levering 2 à 3 weken -
Market Response and Marketing Mix Models
Douglas Bowman, Hubert Gatignon
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 14
- Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketi... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Experience Marketing
Bernd Schmitt
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 17
- Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that un... Lees meer
€ 74,95Levering 2 à 3 weken€ 74,95Levering 2 à 3 weken -
Experimental Economics in Marketing
Ernan Haruvy
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 33
- As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, ... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Consumer Informational Privacy
Frank T Beke, Felix Eggers, Peter C Verhoef
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 38
- Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy a... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Audio and Visual Analytics in Marketing and Artificial Empathy
Shasha Lu, Hye-Jin Kim, Yinghui Zhou
- Paperback | Engels | Foundations and Trends(r) in Marketing
- Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Eye Tracking for Visual Marketing
Michel Wedel, Rik Pieters
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 4
- In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing... Lees meer
€ 101,95Levering 2 à 3 weken€ 101,95Levering 2 à 3 weken -
Culture and Consumer Behavior
Chi-Yue Chiu, Letty Y-Y Kwan, Dongmei Li
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 24
- Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Studying Healthcare from a Marketing Perspective
Dawn Iacobucci, Deidre Popovich
- Paperback | Engels | Foundations and Trends(r) in Marketing
- Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their pot... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Structural Models of the Prescription Drug Market
Andrew T Ching, Manuel Hermosilla, Qiang Liu
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 46
- Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and compl... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Consumer Culture Theory
Eric Arnould, Melea Press, Emma Salminen
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 43
- Consumer Culture Theory: Development, Critique, Application and Prospects is a guide to help readers find their way through existing Consumer Culture ... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Product Assortment and Consumer Choice
Alexander Chernev
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 20
- Product Assortment and Consumer Choice examines existing literature and builds on the current theoretical developments across different research domai... Lees meer
€ 81,45Levering 2 à 3 weken€ 81,45Levering 2 à 3 weken -
Adoption of Innovations
Amir Heiman, Bruce P McWilliams, David Zilberman
- Paperback | Engels | Foundations and Trends(r) in Marketing
- Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which anal... Lees meer
€ 74,95Levering 2 à 3 weken€ 74,95Levering 2 à 3 weken -
Promotion Dynamics
Scott A Neslin, Harald J Van Heerde
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 11
- Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong... Lees meer
€ 101,95Levering 2 à 3 weken€ 101,95Levering 2 à 3 weken -
Revenue Management
Sheryl E Kimes, Jochen Wirtz
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 27
- Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role of marketing in revenue management (RM) in depth. Wh... Lees meer
€ 88,45Levering 2 à 3 weken€ 88,45Levering 2 à 3 weken -
Brand Attachment
C Whan Park, Deborah J Macinnis, Joseph Priester
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 3
- Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and ... Lees meer
€ 67,95Levering 2 à 3 weken€ 67,95Levering 2 à 3 weken