- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Alexander Chernev
-
Mastering the Case Interview, 9th Edition
Alexander Chernev
- Paperback | Engels
- Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of manag... Lees meer
€ 25,45€ 25,45 -
Strategic Marketing Management
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 101,95€ 101,95 -
Strategic Marketing Management
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 84,95€ 84,95 -
Strategic Brand Management
Alexander Chernev
- Hardcover | Engels
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Lees meer
€ 118,95€ 118,95 -
The Business Model
Alexander Chernev
- Paperback | Engels
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Lees meer
€ 33,95€ 33,95 -
Product Assortment and Consumer Choice
Alexander Chernev
- Paperback | Foundations and Trends® in Marketing
- Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research proposi... Lees meer
€ 69,95€ 69,95 -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- E-book | Engels
- For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and framewo... Lees meer
€ 56,17€ 56,17 -
Strategic Marketing Management
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 203,95€ 203,95 -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Lees meer
€ 127,45€ 127,45 -
Strategic Marketing Management - Theory and Practice
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles o... Lees meer
€ 203,95€ 203,95 -
The Business Model
Alexander Chernev
- Hardcover | Engels
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Lees meer
€ 59,45€ 59,45 -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Lees meer
€ 96,95€ 96,95 -
The Marketing Plan Handbook
Alexander Chernev
- Paperback | Engels
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Lees meer
€ 50,95€ 50,95 -
The Marketing Plan Handbook
Alexander Chernev
- Paperback | Engels
- The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the ma... Lees meer
€ 41,27€ 41,27 -
Strategic Brand Management
Alexander Chernev
- Paperback | Engels
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Lees meer
€ 50,45€ 50,45 -
Mastering the Job Interview, 9th Edition
Alexander Chernev
- Paperback | Engels
- Mastering the Job Interview (9th edition) offers detailed advice on how to develop a winning interview strategy. It outlines the basic interview princ... Lees meer
€ 10,45€ 10,45 -
Marketing Management - 17e édition
Aurélie Hemonnet, Delphine Manceau, Alexander Chernev, Kevin Keller, Philip Kotler
- Paperback | Frans
- La nouvelle édition du manuel de référence sur le marketing ! Cet ouvrage de référence, qui en est à sa 17 e édition, présente tous les concepts et ou... Lees meer
€ 59,00€ 59,00 -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- E-book | Engels
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and... Lees meer
€ 56,17€ 56,17 -
The Marketing Plan Handbook
Alexander Chernev
- Hardcover | Engels
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Lees meer
€ 161,45€ 161,45 -
Marketing Management -- Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
- Paperback | Engels
- Lees meer
€ 84,95€ 84,95 -
Marketing Management, Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
- Paperback | Engels
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, an... Lees meer
€ 95,87€ 95,87
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