- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Deborah J Macinnis
-
Consumer Behavior
Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
- Paperback | Engels
- Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong ... Lees meer
€ 111,95Levering 1 à 2 weken€ 111,95Levering 1 à 2 weken -
Consumer Behavior
Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
- Paperback | Engels | Mindtap Course List
- The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly... Lees meer
€ 82,95Levering 1 à 2 weken€ 82,95Levering 1 à 2 weken -
Brand Admiration
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich
- Hardcover | Engels
- Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspec... Lees meer
€ 32,45Levering 1 à 2 weken€ 32,45Levering 1 à 2 weken -
Brand Attachment
C Whan Park, Deborah J Macinnis, Joseph Priester
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 3
- Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of bran... Lees meer
€ 67,95Levering 2 à 3 weken€ 67,95Levering 2 à 3 weken -
Handbook of Brand Relationships
Deborah J Macinnis, C Whan Park, Joseph W Priester
- Hardcover | Engels
- Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the firs... Lees meer
€ 250,45Levering 1 à 2 weken€ 250,45Levering 1 à 2 weken -
The Brand Benefits Playbook
Allen Weiss, Deborah J Macinnis
- Hardcover | Engels
- From two of the world's leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can ... Lees meer
€ 36,45Levering 1 à 2 weken€ 36,45Levering 1 à 2 weken
6 van 6 resultaten getoond
Gerelateerd aan Deborah J Macinnis
Gerelateerd aan Deborah J Macinnis
