- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Philip Kotler
Boeken geschreven door Philip Kotler
-
Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)
Philip Kotler, Kevin Keller, Phil Kotler
- Paperback | Engels
- 013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 013... Lees meer
€ 267,45Levering 1 à 4 weken€ 267,45Levering 1 à 4 weken -
Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Harvard Business Review, Clayton M Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
- Paperback | Engels | HBR's 10 Must Reads
- Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships ... Lees meer
€ 34,95Levering 2 à 3 weken€ 34,95Levering 2 à 3 weken -
Success in Social Marketing
Nancy R Lee, Philip Kotler
- Paperback | Engels
- Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marke... Lees meer
€ 52,95Levering 1 à 2 weken€ 52,95Levering 1 à 2 weken -
El marketing según Kotler
Philip Kotler
- Paperback | Spaans
- A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos,... Lees meer
€ 24,95Levering 1 à 4 weken€ 24,95Levering 1 à 4 weken -
Marketing 3.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Hardcover | Engels
- Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di... Lees meer
€ 29,45Levering 1 à 2 weken€ 29,45Levering 1 à 2 weken -
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- E-book | Engels
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Lees meer
€ 64,65Onmiddellijk beschikbaar€ 64,65Onmiddellijk beschikbaar -
An Instructor's Manual to H2h Marketing Case Studies
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
- Hardcover | Engels | Springer Business Cases
- This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have p... Lees meer
€ 58,45Levertermijn 1 à 4 weken€ 58,45Levertermijn 1 à 4 weken -
Democracy in Decline
Philip Kotler
- Paperback | Engels
- An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citize... Lees meer
€ 54,95Levering 2 à 3 weken€ 54,95Levering 2 à 3 weken -
A Stakeholder Approach to Corporate Social Responsibility
Philip Kotler, François Maon
- Hardcover | Engels
- Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many or... Lees meer
€ 182,45Levering 1 à 2 weken€ 182,45Levering 1 à 2 weken -
Marketing de ciudades
Philip Kotler, Milton Kotler
- Boek | Spaans | Acción Empresarial
- En Marketing de Ciudades los autores explican el nuevo rumbo que deben tomar las estrategias de marketing y comercialización de las grandes compañías ... Lees meer
€ 22,45Levering 1 à 4 weken€ 22,45Levering 1 à 4 weken -
Marketing Para Turismo
Philip Kotler, John Bowen, James Makens
- Paperback | Spaans
- Este libro le conduce por el fascinante y revelador camino del aprendizaje del marketing.ÿ El objetivo es ayudarle a dominar sus conceptos básicos y s... Lees meer
€ 75,45Levering 1 à 4 weken€ 75,45Levering 1 à 4 weken -
Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads)
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C Anderson
- Paperback | Engels | HBR's 10 Must Reads
- If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most imp... Lees meer
€ 34,95Levering 2 à 3 weken€ 34,95Levering 2 à 3 weken -
Entrepreneurial Marketing
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Hardcover | Engels
- An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Ma... Lees meer
€ 30,95Levering 1 à 2 weken€ 30,95Levering 1 à 2 weken -
Innovar Para Ganar
Fernando Trias De Bes, Philip Kotler
- Boek | Spaans
- Un nuevo sistema de innovación empresarial: el modelo A-F Nuevo libro del coautor de La buena suerte Fernando Trías de Bes con el gurú mundial del mar... Lees meer
€ 7,45Levering 1 à 4 weken€ 7,45Levering 1 à 4 weken -
Marketing
Philip Kotler, Gary Armstrong
- Paperback | Nederlands
- Marketing, de essentie, 13e editie Topmarketeers hebben allemaal dezelfde missie: de klant centraal stellen in de marketing. Hedendaagse marketing dra... Lees meer
€ 61,50€ 61,50 -
Principles of Marketing, An Asian Perspective, Global Edition, 5th edition
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
- E-book | Engels
- This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound ... Lees meer
€ 52,99Onmiddellijk beschikbaar€ 52,99Onmiddellijk beschikbaar -
Réussir le défi de l'innovation
Philip Kotler, Fernando Trias De Bes
- E-book | Frans
- Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiro... Lees meer
€ 23,99Onmiddellijk beschikbaar€ 23,99Onmiddellijk beschikbaar -
Winning at Innovation
Philip Kotler
- Paperback | Engels
- Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc... Lees meer
€ 57,95Levering 2 à 3 weken€ 57,95Levering 2 à 3 weken -
Retail 4.0
Philip Kotler, Giuseppe Stigliano
- Paperback | Spaans
- La tecnología está cambiando las reglas del negocio minorista. Ahora, la mayoría de los clientes compra desde sus smartphones, no en tiendas físicas. ... Lees meer
€ 24,95Levering 1 à 4 weken€ 24,95Levering 1 à 4 weken -
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Hardcover | Engels
- Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generati... Lees meer
€ 25,95Levering 1 à 2 weken€ 25,95Levering 1 à 2 weken -
Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Harvard Business Review, Clayton M Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
- Hardcover | Engels | HBR's 10 Must Reads
- Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive ad... Lees meer
€ 69,45Levering 2 à 3 weken€ 69,45Levering 2 à 3 weken -
Confronting Capitalism
Philip Kotler
- Hardcover | Engels
- With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our ... Lees meer
€ 39,95Levering 1 à 4 weken€ 39,95Levering 1 à 4 weken -
Winning at Innovation
Philip Kotler
- Hardcover | Engels
- Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc... Lees meer
€ 33,95Levering 1 à 2 weken€ 33,95Levering 1 à 2 weken -
Marketing
Philip Kotler, Gary Armstrong
- Paperback | Nederlands
- Topmarketeers hebben allemaal dezelfde missie: duurzame relaties opbouwen met de klant. Hedendaagse marketing draait om het creëren van klantwaarde en... Lees meer
€ 64,95Levering 2 à 3 werkdagen€ 64,95Levering 2 à 3 werkdagen