- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Philip Kotler
Boeken geschreven door Philip Kotler
Genres
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Marketing
Philip Kotler, Gary Armstrong
- Paperback | Nederlands
- Topmarketeers hebben allemaal dezelfde missie: duurzame relaties opbouwen met de klant. Hedendaagse marketing draait om het creëren van klantwaarde en... Lees meer
€ 64,95Levering 2 à 3 werkdagen€ 64,95Levering 2 à 3 werkdagen -
Onlife Fashion
Philip Kotler, Giuseppe Stigliano, Riccardo Pozzoli
- Paperback | Engels
- In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and ... Lees meer
€ 27,95Levering 1 à 2 weken€ 27,95Levering 1 à 2 weken -
Asian Competitors
Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
- Paperback | Engels
- Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to emba... Lees meer
€ 42,95Levering 2 à 3 weken€ 42,95Levering 2 à 3 weken -
Marketing Management
Philip Kotler, Mairead Brady, Malcolm Goodman, Torben Hansen
- E-book | Engels
- Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management , 4th edition, European Editi... Lees meer
€ 52,99Onmiddellijk beschikbaar€ 52,99Onmiddellijk beschikbaar -
Kotler on Marketing
Philip Kotler
- Paperback | Engels
- Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing go... Lees meer
€ 26,95Levering 2 à 3 weken€ 26,95Levering 2 à 3 weken -
Success in Social Marketing
Nancy R Lee, Philip Kotler
- Paperback | Engels
- Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marke... Lees meer
€ 74,95Levering 2 à 3 weken€ 74,95Levering 2 à 3 weken -
Principles of Marketing
Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- E-book | Engels
- Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition , by Kotler et al. covers a ... Lees meer
€ 52,99Onmiddellijk beschikbaar€ 52,99Onmiddellijk beschikbaar -
Principes de marketing
Gary Armstrong, Philip Kotler
- Paperback | Frans
- Principes de marketing 15 e édition Accessible et ancrée dans son époque, une initiation à 360° aux concepts clés et pratiques du marketing par les de... Lees meer
€ 43,00Levering 4 à 6 werkdagen€ 43,00Levering 4 à 6 werkdagen -
Marketing Lateral
Philip Kotler
- Paperback | Spaans
- El Marketing Lateral ofrece refrescantes ideas de innovación en marketing para hacer frente a los desafíos del mercado del siglo XXI, caracterizado fu... Lees meer
€ 30,45Levering 1 à 4 weken€ 30,45Levering 1 à 4 weken -
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- E-book | Engels
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Lees meer
€ 64,65Onmiddellijk beschikbaar€ 64,65Onmiddellijk beschikbaar -
Marketing 5.0
Philip Kotler, Frédéric Jallat, Hermawan Kartajaya, Iwan Setiawan, Marc Vandercammen
- E-book | Frans
- Présentation du marketing technologique, nouvelle approche du marketing moderne consistant à utiliser les technologies pour répondre aux besoins des c... Lees meer
€ 21,99Onmiddellijk beschikbaar€ 21,99Onmiddellijk beschikbaar -
Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads)
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C Anderson
- Paperback | Engels | HBR's 10 Must Reads
- Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothi... Lees meer
€ 27,45Levering 1 à 2 weken€ 27,45Levering 1 à 2 weken -
Marketing 3.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Hardcover | Engels
- Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di... Lees meer
€ 29,45Levering 1 à 2 weken€ 29,45Levering 1 à 2 weken -
Democracy in Decline
Philip Kotler
- Paperback | Engels
- Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its c... Lees meer
€ 54,95Levering 2 à 3 weken€ 54,95Levering 2 à 3 weken -
Confronting Capitalism
Philip Kotler
- Hardcover | Engels
- With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our ... Lees meer
€ 39,95Levering 1 à 4 weken€ 39,95Levering 1 à 4 weken -
Principles of Marketing, Global Edition
Philip Kotler, Gary Armstrong
- Paperback | Engels
- Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketin... Lees meer
€ 107,95Levering 1 à 2 weken Afhalen in de winkel na 1 u.€ 107,95Levering 1 à 2 weken Afhalen in de winkel na 1 u. -
Lateral Marketing
Philip Kotler, Fernando Trias de Bes
- Hardcover | Engels
- A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" ... Lees meer
€ 57,95Levering 2 à 3 weken€ 57,95Levering 2 à 3 weken -
Brand Activism
Philip Kotler, Christian Sarkar
- Paperback | Engels
- "...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' t... Lees meer
€ 51,95Levering 1 à 4 weken€ 51,95Levering 1 à 4 weken -
Innovar Para Ganar
Fernando Trias De Bes, Philip Kotler
- Boek | Spaans
- Un nuevo sistema de innovación empresarial: el modelo A-F Nuevo libro del coautor de La buena suerte Fernando Trías de Bes con el gurú mundial del mar... Lees meer
€ 7,45Levering 1 à 4 weken€ 7,45Levering 1 à 4 weken -
Social Marketing
Nancy R Lee, Philip Kotler, Julie Colehour
- Paperback | Engels
- Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. A... Lees meer
€ 161,45Levering 1 à 2 weken€ 161,45Levering 1 à 2 weken -
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- E-book | Engels
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Lees meer
€ 64,65Onmiddellijk beschikbaar€ 64,65Onmiddellijk beschikbaar -
Social Marketing for Public Health: Global Trends and Success Stories
Hong Cheng, Philip Kotler, Nancy Lee
- Paperback | Engels
- Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing iss... Lees meer
€ 296,95Levering 2 à 3 weken€ 296,95Levering 2 à 3 weken -
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Hardcover | Engels
- Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter ... Lees meer
€ 30,95Levering 1 à 2 weken€ 30,95Levering 1 à 2 weken -
B2B Brand Management
Philip Kotler, Waldemar Pfoertsch
- Paperback | Engels
- This book is one of the first to probe deeply into the art and science of branding industrial products. As products become increasingly similar, compa... Lees meer
€ 58,45Levertermijn 1 à 4 weken€ 58,45Levertermijn 1 à 4 weken
Gerelateerd aan Philip Kotler
Gerelateerd aan Philip Kotler
