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Shortlisted for CMI management Book of the Year 2020 "A powerful book on an important topic. Speak Up helps us understand the subtle elements that con...Lees meer
Now in its 4th Edition, this book is a comprehensive and contemporary analysis of the major areas of natural resource and environmental economics. All...Lees meer
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Drawing on international research this text blends established theory and current practice to provide acomprehensive strategic coverage of this wide a...Lees meer
International Finance is a complete and authoritative text on the theory and practice of finance in the international arena. The book offers a user-fr...Lees meer
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'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management...Lees meer
Understand the role and function of accounting information systems in modern business Introduction to Accounting Information Systems provides an insig...Lees meer
An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s deci...Lees meer
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product in...Lees meer
The 3D Leader will provide you with a practical set of actions to lead faster, smarter and better in a VUCA (Volatility, Uncertainty, Complexity and A...Lees meer
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share...Lees meer
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. ...Lees meer