Unlock the Chatbot Marketing Matrix: Tap into the AI Revolution for Explosive Growth! E-BOOK

Learn about the finest resources for building your own personalised chatbot without any programming experience!

Chatbots have truly taken off in popularity since platforms like Facebook and Kik made automated chatting for businesses possible. By July of the same year, Facebook had 18,000 chatbots, up from 0 in February of that year. 

In the first seven months of its chatbot, Kik's platform saw 350,000,000 automated messages exchanged by its roughly 300,000,000 registered users.

Most likely, you've observed chatbots in action. They can be found on a wide range of websites, including those for large retailers, mobile phone service providers, and many other categories of websites and apps.

You might initially believe you are speaking with a genuine person. A popup containing a picture and name of the agent typically appears. Perhaps the "agent" says, "May I help you with anything?" Alternatively, "Do you have any questions?" 

In order to address numerous queries a user might have, chatbots frequently use artificial intelligence that is highly complex. If the chatbot is unable to assist the user, it will typically direct them to contact, email, fill out a support form, or visit a FAQ page.

Modern chatbots are highly sophisticated, and many of them can nearly make consumers believe they are conversing with a real person. This is advantageous because it enables businesses to reduce their expense by replacing customer care agents with chatbots in many situations. Only when the chatbot is unable to assist the consumer must a real agent intervene. Although chatbots have some disadvantages, they also have many advantages. 

You will discover more about the marketing applications of chatbots in this tutorial, as well as whether or not your company might benefit from using them.