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Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

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Omschrijving

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University

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We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of 'normal' life. Existing marketing models are designed for a "business as usual" mode so how do you prepare for this new environment?

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What got us here, won't take us there. Discover The New Marketing Playbook.