• Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten
  • Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten

Estimation of Willingness-To-Pay

Theory, Measurement, Application

Christoph Breidert
Paperback | Engels
€ 84,45
+ 168 punten
Levertermijn 1 à 4 weken
Eenvoudig bestellen
Veilig betalen
Gratis thuislevering vanaf € 30 (via bpost)
Gratis levering in je Standaard Boekhandel

Omschrijving

The work of Christoph Breidert is positioned in a methodologically challenging area of marketing research that is highly relevant to both theoretical investigations and practical apphcations. Determination of willingness-to-pay for products and/or services from a customers per spective is crucial for modern approaches to pricing decision-making. Based on the in creasing availability of individual transaction data (e. g. , scanner data, consumer panel data, and data from Smart Cards) remarkable improvements have been achieved in es timating advanced price response models based on observed purchase data. However, empirical price and/or product variations are typically very Umited in such historical data which complicates accurate willingness-to-pay estimation or makes it even imprac tical. This is especially true when entirely new products are planned to be introduced or alternative marketing strategies (e. g. , product bundhng) are considered by the manage ment. While asking customers directly for their wiUingness or unwillingness to purchase a specific product at the designated price commonly results in unreahstic estimates, ex perimental survey-based methods turned out to be a promising approach for the indirect measurement of willingness-to-pay. Among the most prominent techniques within this methodological framework is conjoint (or trade-off) analysis, which aims at inferring re spondents preference structures based on their reactions to systematically varied profiles of product attributes (mostly including price) in an experimental design. In his work, Christoph Breidert provides a systematic overview of the competing methods that have been and are still applied in todays practical and theoretical pricing research.

Specificaties

Betrokkenen

Auteur(s):
Uitgeverij:

Inhoud

Aantal bladzijden:
135
Taal:
Engels

Eigenschappen

Productcode (EAN):
9783835003996
Verschijningsdatum:
26/07/2006
Uitvoering:
Paperback
Formaat:
Trade paperback (VS)
Afmetingen:
148 mm x 210 mm
Gewicht:
195 g
Standaard Boekhandel

Alleen bij Standaard Boekhandel

+ 168 punten op je klantenkaart van Standaard Boekhandel
E-BOOK ACTIE

Tot meer dan 50% korting

op een selectie e-books
E-BOOK ACTIE
E-bookactie juli 2025
Standaard Boekhandel

Beoordelingen

We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.