
This textbook for undergraduate and postgraduate looks at the critical and interrelated issues impacting global tourism and hospitality today.
Contemporary Issues in Tourism and Hospitality considers:
- Tourist motivation and behaviour, and how travel brands, destinations and influencers use storytelling and marketing to appeal to consumers
- The ethics and politics of tourism from sustainability and overtourism to globalization and dark heritage tourism
- Emerging trends from wellness tourism and hospitality to 'set jetting' and the possibilities of virtual travel
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