- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Reeksen: boeken uit de reeks Winning in Service Markets
-
Understanding Service Consumers
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 1
- In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Crafting the Service Environment
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 8
- Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to ... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Building a World Class Service Organization
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 13
- Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Build... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Pricing Services and Revenue Management
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 4
- Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for prof... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 7
- Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive ... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Designing Customer Service Processes
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 6
- From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and mana... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Service Marketing Communications
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 5
- Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. ... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 11
- The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Positioning Services in Competitive Markets
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 2
- What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features ar... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Managing People for Service Advantage
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 9
- Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 10
- Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Developing Service Products and Brands
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 3
- All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is ... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken -
Service Quality and Productivity Management
Jochen Wirtz
- Paperback | Engels | Winning in Service Markets | nr. 12
- The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and... Lees meer
€ 15,45Levering 2 à 3 weken€ 15,45Levering 2 à 3 weken
13 van 13 resultaten getoond