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This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quan...Lees meer
The purpose of this research is to measure the level of students' satisfaction in University Tun Abdul Razak (UNITAR), Malaysia. The survey questionna...Lees meer
The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer...Lees meer
This study is about students' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors name...Lees meer
This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online ...Lees meer
The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic characteristics on the ad...Lees meer
Health-care industry as one of the fastest growing industry in Malaysia has to cope with the pressure of demographic changes, aging population, emerge...Lees meer
Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has receiv...Lees meer
This study attempts to examine the relationship between service quality and students satisfaction and determining the competitive advantage dimensions...Lees meer