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Reeksen: boeken uit de reeks Foundations and Trends® in Marketing
-
Culture and Consumer Behavior
Chi-yue Chiu, Letty Y.-Y. Kwan, Dongmei Li, Luluo Peng, Siqing Peng
- Paperback | Foundations and Trends® in Marketing
- Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The a... Lees meer
€ 55,95Levertermijn 1 à 4 weken€ 55,95Levertermijn 1 à 4 weken -
Language Research in Marketing
Ann Kronrod
- Paperback | Foundations and Trends® in Marketing
- Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way l... Lees meer
€ 96,45Levertermijn 1 à 4 weken€ 96,45Levertermijn 1 à 4 weken -
Market Response and Marketing Mix Models
Douglas Bowman, Hubert Gatignon
- Paperback | Foundations and Trends® in Marketing
- Identifies research opportunities related to market response and marketing mix models falling under four broad areas: “new” or under-studied inputs an... Lees meer
€ 78,45Levertermijn 1 à 4 weken€ 78,45Levertermijn 1 à 4 weken -
Marketing and Firm Value
Shuba Srinivasan, Dominique M. Hanssens
- Paperback | Foundations and Trends® in Marketing
- Presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and metho... Lees meer
€ 82,45Levertermijn 1 à 4 weken€ 82,45Levertermijn 1 à 4 weken -
Choice Models in Marketing
Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby
- Paperback | Foundations and Trends® in Marketing
- Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantit... Lees meer
€ 76,95Levertermijn 1 à 4 weken€ 76,95Levertermijn 1 à 4 weken -
Reflections of Eminent Marketing Scholars
- Paperback | Foundations and Trends® in Marketing
- Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in t... Lees meer
€ 103,45Levertermijn 1 à 4 weken€ 103,45Levertermijn 1 à 4 weken -
Promotion Dynamics
Scott A. Neslin, Harald van Heerde
- Paperback | Foundations and Trends® in Marketing
- Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in... Lees meer
€ 90,95Levertermijn 1 à 4 weken€ 90,95Levertermijn 1 à 4 weken -
From Doubt to Functionality
Rashmi Adaval
- Paperback | Foundations and Trends® in Marketing
- Provides a systematic approach to address the role imagery plays in guiding consumer behaviour. First, it makes sense to consider the conditions that ... Lees meer
€ 68,45Levertermijn 1 à 4 weken€ 68,45Levertermijn 1 à 4 weken -
Modeling Dynamic Relations Among Marketing and Performance Metrics
Koen H. Pauwels
- Paperback | Foundations and Trends® in Marketing
- Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Lees meer
€ 75,45Levertermijn 1 à 4 weken€ 75,45Levertermijn 1 à 4 weken -
Product Assortment and Consumer Choice
Alexander Chernev
- Paperback | Foundations and Trends® in Marketing
- Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research proposi... Lees meer
€ 69,95Levertermijn 1 à 4 weken€ 69,95Levertermijn 1 à 4 weken -
Experience Marketing
Bernd Schmitt
- Paperback | Foundations and Trends® in Marketing
- Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers exp... Lees meer
€ 76,95Levertermijn 1 à 4 weken€ 76,95Levertermijn 1 à 4 weken -
Customer Lifetime Value
V. Kumar
- Paperback | Foundations and Trends® in Marketing
- Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV ... Lees meer
€ 83,95Levertermijn 1 à 4 weken€ 83,95Levertermijn 1 à 4 weken -
Eye Tracking for Visual Marketing
Michel Wedel, Rik Pieters
- Paperback | Foundations and Trends® in Marketing
- Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a revi... Lees meer
€ 83,95Levertermijn 1 à 4 weken€ 83,95Levertermijn 1 à 4 weken -
Is Food Marketing Making Us Fat?
Pierre Chandon, Brian Wansink
- Paperback | Foundations and Trends® in Marketing
- Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, fo... Lees meer
€ 88,45Levertermijn 1 à 4 weken€ 88,45Levertermijn 1 à 4 weken -
Multichannel Retailing
Huan Liu, Peter C. Verhoef, Lara Lobschat
- Paperback | Foundations and Trends® in Marketing
- Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, wi... Lees meer
€ 75,45Levertermijn 1 à 4 weken€ 75,45Levertermijn 1 à 4 weken -
Social Media Analytics and Its Applications in Marketing
Sangkil Moon, Dawn Iacobucci
- Paperback | Foundations and Trends® in Marketing
- Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monogra... Lees meer
€ 72,95Levertermijn 1 à 4 weken€ 72,95Levertermijn 1 à 4 weken -
Consumer Informational Privacy
Frank T. Beke, Felix Eggers, Peter C. Verhoef
- Paperback | Foundations and Trends® in Marketing
- Uses current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy pract... Lees meer
€ 67,45Levertermijn 1 à 4 weken€ 67,45Levertermijn 1 à 4 weken -
Consumers’ Purchase Intentions and Their Behavior
Vicki Morwitz
- Paperback | Foundations and Trends® in Marketing
- Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, ... Lees meer
€ 47,95Levertermijn 1 à 4 weken€ 47,95Levertermijn 1 à 4 weken -
Internet Auctions
Ernan Haruvy, Peter T.L. Popkowski Leszczyc
- Paperback | Foundations and Trends® in Marketing
- Provides an introduction to the basic settings, concepts and processes that are the building blocks of auction research. The book then focuses on the ... Lees meer
€ 81,45Levertermijn 1 à 4 weken€ 81,45Levertermijn 1 à 4 weken -
Persistent Preferences in Market Place Choices
A. V. Muthukrishnan
- Paperback | Foundations and Trends® in Marketing
- Focuses on the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyal... Lees meer
€ 62,95Levertermijn 1 à 4 weken€ 62,95Levertermijn 1 à 4 weken -
Sales Force Compensation
Dominique Rouzies, Vincent Onyemah
- Paperback | Foundations and Trends® in Marketing
- Salespeople's success is critical to their organisations' performance. Sales Force Compensation reviews the many insights provided by empirical resear... Lees meer
€ 64,45Levertermijn 1 à 4 weken€ 64,45Levertermijn 1 à 4 weken -
Ethnography in Marketing and Consumer Research
Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen
- Paperback | Foundations and Trends® in Marketing
- Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framewor... Lees meer
€ 85,45Levertermijn 1 à 4 weken€ 85,45Levertermijn 1 à 4 weken
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