L'entreprise accueillante

Lucienne Maréchal

• Paperback | Frans
• Ressources humaines Trop de chefs d'entreprise pensent que l'accueil coûte et ne rapporte pas. Au nom de cette croyance, ils négligent l'accueil ou ré... Lees meer

Les relations presse d'influence

Marie-Laure Laville

• Paperback | Frans
• Les relations presse d'influence Entrez dans la communication de demain Encore une fois dans un contexte fragile et en période de crise, les Relations... Lees meer

7 PR Secrets All Founders Should Know

Jane Yin Bolander

• Paperback | Engels
• In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizat... Lees meer

The Techlash and Tech Crisis Communication

Nirit Weiss-Blatt

• Paperback | Engels
• Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. ... Lees meer

Communiquer sans budget

Michal Benedick

• Paperback | Frans
• Communiquer sans budget 101 astuces pour les TPE/PME et auto-entrepreneurs Concevoir ses supports d'identité visuelle, créer gratuitement un site inte... Lees meer

Canadian Public Finance

Genevieve Tellier

• Paperback | Engels
• Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget pro... Lees meer

Je téléphone avec succès

Baudier, Michel

• Paperback | Frans
• 2 e édition augmentée Optimiser votre utilisation du téléphone Accueil /Argumentation / Création de trafic / Conclusion / Fiche de téléprospection / G... Lees meer

Narratives of Crisis

Matthew Seeger, Timothy L Sellnow

• Hardcover | Engels | High Reliability and Crisis Management
• How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elemen... Lees meer

Corporate Reputation

Ronald J Burke, Graeme Martin

• Hardcover | Engels | Psychological and Behavioural Aspects of Risk
• Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to succes... Lees meer

Réussir une interview

Gaël de Vaumas, Stéphanie Chevrel

• Paperback | Frans
• Vous ne savez pas comment répondre à une interview ? Suivez le guide ! Autrefois, lorsque l'on était contacté par les médias, il était possible de pre... Lees meer

Develop Your PR Skills

Neil Richardson, Lucy Laville

• Paperback | Engels | Creating Success | nr. 51
• Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain... Lees meer

Risk Issues and Crisis Management in Public Relations

Michael Regester, Judy Larkin

• Paperback | Engels | PR in Practice
• The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an impor... Lees meer

PR Technology, Data and Insights

Mark Weiner

• Paperback | Engels
• Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of wi... Lees meer

Invention in PR

Adam Ritchie

• Hardcover | Engels
• A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of t... Lees meer

Setting Agendas in Cultural Markets

Philemon Bantimaroudis

• Paperback | Engels | Routledge Research in Communication Studies
• This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eve... Lees meer

Power and Influence in the Boardroom

John Gennard, James Kelly

• Hardcover | Engels | Routledge Advances in Management and Business Studies
• In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a co... Lees meer

All The Public Relations You Need To Know To Run A Company Successfully!

Dean Sims

• Hardcover | Engels
• Most of what CEO's know about public relations isn Lees meer

Design for Media

Di Hand, Steve Middleditch

• Hardcover | Engels
• This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It pr... Lees meer

The Challenger Customer

Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman

• E-book | Engels
• From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your cus... Lees meer

How To Improve Customer Service with Better Internal Communication: A Simple Method To Enhance Your Internal Communication Strategy

Charles Lampe

• E-book | Engels
• A novel approach to better customer service - better internal communication This book focuses on an internal communication strategy, but with a novel ... Lees meer

Crisis Ahead

Edward Segal

• E-book | Engels
• How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and peopl... Lees meer

Marketing de Experiencias

Paco Montes, Eneas Mares

• E-book | Spaans
• Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a las campañas ha terminado. Y si las empresas no evolucionan... Lees meer

Public Relations

• Paperback | Engels
• The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the g... Lees meer

Oral Communication

Gail-Ann Greaves-Venzen

• Paperback | Engels
• Oral Communication: A Lecture Guide provides students with a comprehensive yet accessible guide to effective communication and public speaking. The te... Lees meer