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As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societi...Lees meer
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with so...Lees meer
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and propos...Lees meer
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that...Lees meer
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.Lees meer
Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations...Lees meer
Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to con...Lees meer
This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multi...Lees meer
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspe...Lees meer
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and th...Lees meer
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-...Lees meer
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with org...Lees meer
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-...Lees meer
Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or...Lees meer
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some p...Lees meer
This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937), exploring how contemporary p...Lees meer
An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The au...Lees meer
Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works sig...Lees meer
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared real...Lees meer
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and th...Lees meer
With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be val...Lees meer
The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is res...Lees meer
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared real...Lees meer
Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical ...Lees meer