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Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportuniti...Lees meer
Considered a must-have handbook for development managers, Executive Development and Organizational Learning for Global Business gives you a unique per...Lees meer
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First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and...Lees meer
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps yo...Lees meer
Apply these proven methods for implementing TQM training in your workforce. Rolf Rogers provides a complete presentation on the topic from principles ...Lees meer
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges exam...Lees meer
Instill social responsibility in your students!"Ethical behavior in international business is our strongest hope, especially at a time when alternativ...Lees meer
This systematic analysis of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers step-by-step instructi...Lees meer
With this essential book, you'll explore the latest international business and management concepts that are being taught to potential managers and exe...Lees meer
Instill social responsibility in your students!"Ethical behavior in international business is our strongest hope, especially at a time when alternativ...Lees meer
How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their s...Lees meer
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for...Lees meer
Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universiti...Lees meer
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a li...Lees meer
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational oppor...Lees meer
Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different fr...Lees meer
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et...Lees meer