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Bedankt voor het vertrouwen het afgelopen jaar! Om jou te bedanken bieden we GRATIS verzending (in België) aan op alles gedurende de hele maand januari.
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Reeksen: boeken uit de reeks Routledge Studies in Marketing
-
Artificial Intelligence for Marketing Management
- Hardcover | Engels | Routledge Studies in Marketing
- Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to po... Lees meer
€ 259,45Levering 2 à 3 weken€ 259,45Levering 2 à 3 weken -
Understanding the Higher Education Market in Africa
- Paperback | Engels | Routledge Studies in Marketing
- This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and poli... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Hardcover | Engels | Routledge Studies in Marketing
- This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Food Advertising and Childhood Obesity
Fariba Esmaeilpour, Mitra Shabani Nashtaee
- Paperback | Engels | Routledge Studies in Marketing
- This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Lees meer
€ 44,45Levering 2 à 3 weken€ 44,45Levering 2 à 3 weken -
Ethnic Marketing
Guilherme Pires, John Stanton
- Paperback | Engels | Routledge Studies in Marketing
- Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other so... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff
- Hardcover | Engels | Routledge Studies in Marketing
- The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its mat... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Contemporary Consumer Culture Theory
- Paperback | Engels | Routledge Studies in Marketing
- Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world ... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Addiction as Consumer Choice
Gordon Foxall
- Paperback | Engels | Routledge Studies in Marketing
- A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Food Advertising and Childhood Obesity
Fariba Esmaeilpour, Mitra Shabani Nashtaee
- Hardcover | Engels | Routledge Studies in Marketing
- This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Lees meer
€ 105,45Levering 2 à 3 weken€ 105,45Levering 2 à 3 weken -
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
- Hardcover | Engels | Routledge Studies in Marketing
- Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had ... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
- Hardcover | Engels | Routledge Studies in Marketing
- This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attentio... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Disability and Digital Marketing
- Hardcover | Engels | Routledge Studies in Marketing
- This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research ... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Stakeholder Involvement in Social Marketing
- Paperback | Engels | Routledge Studies in Marketing
- This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Business Digitalization
- Hardcover | Engels | Routledge Studies in Marketing
- Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate b... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Consuming Atmospheres
- Hardcover | Engels | Routledge Studies in Marketing
- Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. Ther... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Ethnic Hospitality Marketing
Elena Chatzopoulou
- Hardcover | Engels | Routledge Studies in Marketing
- Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies. Communicatin... Lees meer
€ 259,45Levering 2 à 3 weken€ 259,45Levering 2 à 3 weken -
Consumer Culture in Transition
XI Liu, Guilin Liu, Gaoxiang Xu
- Hardcover | Engels | Routledge Studies in Marketing
- This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Paperback | Engels | Routledge Studies in Marketing
- This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Marketing Palliative Care
Michele Corengia
- Hardcover | Engels | Routledge Studies in Marketing
- Marketing Palliative Care explores what happens when marketing is confronted with dying. Drawing on a decade of ethnographic research in palliative co... Lees meer
€ 306,45Levering 2 à 3 weken€ 306,45Levering 2 à 3 weken -
Marketing and Mobile Financial Services
- Hardcover | Engels | Routledge Studies in Marketing
- Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors inclu... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Marketing, Rhetoric and Control
Christopher Miles
- Hardcover | Engels | Routledge Studies in Marketing
- Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion ... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Hardcover | Engels | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Paperback | Engels | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
- Hardcover | Engels | Routledge Studies in Marketing
- Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the ... Lees meer
€ 259,45Levering 2 à 3 weken€ 259,45Levering 2 à 3 weken