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Bedankt voor het vertrouwen het afgelopen jaar! Om jou te bedanken bieden we GRATIS verzending (in België) aan op alles gedurende de hele maand januari.
- Afhalen na 1 uur in een winkel met voorraad
- In januari gratis thuislevering in België
- Ruim aanbod met 7 miljoen producten
Reeksen: boeken uit de reeks Routledge Interpretive Marketing Research
-
Death in a Consumer Culture
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Paperback | Engels | Routledge Interpretive Marketing Research | nr. 9
- 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi... Lees meer
€ 102,45Levering 2 à 3 weken€ 102,45Levering 2 à 3 weken -
Interpreting Consumer Choice
Gordon Foxall
- Paperback | Engels | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Lees meer
€ 105,45Levering 2 à 3 weken€ 105,45Levering 2 à 3 weken -
Analyzing Music in Advertising
Nicolai Graakjaer
- Hardcover | Engels | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer
€ 351,45Levering 2 à 3 weken€ 351,45Levering 2 à 3 weken -
Visual Consumption
Jonathan Schroeder
- Hardcover | Engels | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 7
- The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Macro-Social Marketing Insights
- Paperback | Engels | Routledge Interpretive Marketing Research
- Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Branding Masculinity
Elizabeth Hirschman
- Paperback | Engels | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Lees meer
€ 45,95Levering 2 à 3 weken€ 45,95Levering 2 à 3 weken -
Analyzing Music in Advertising
Nicolai Graakjaer
- Paperback | Engels | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Gifts, Romance, and Consumer Culture
- Hardcover | Engels | Routledge Interpretive Marketing Research
- How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Generation Y in Consumer and Labour Markets
Anders Parment
- Paperback | Engels | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Lees meer
€ 65,95Levering 2 à 3 weken€ 65,95Levering 2 à 3 weken -
Beyond the Consumption Bubble
- Paperback | Engels | Routledge Interpretive Marketing Research
- Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ... Lees meer
€ 97,95Levering 2 à 3 weken€ 97,95Levering 2 à 3 weken -
Consuming Books
- Paperback | Engels | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Paperback | Engels | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken -
The Practice of the Meal
- Paperback | Engels | Routledge Interpretive Marketing Research
- Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Contemporary Perspectives on Corporate Marketing
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such a... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Representing Consumers
- Paperback | Engels | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Consuming Books
- Hardcover | Engels | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer
€ 366,45Levering 2 à 3 weken€ 366,45Levering 2 à 3 weken -
Consumption, Psychology and Practice Theories
Tony Wilson
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Motherhoods, Markets and Consumption
- Hardcover | Engels | Routledge Interpretive Marketing Research
- It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Market... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Interpreting Consumer Choice
Gordon Foxall
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Visual Consumption
Jonathan Schroeder
- Paperback | Engels | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken -
Digitalizing Consumption
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consump... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Branding Masculinity
Elizabeth Hirschman
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Lees meer
€ 126,95Levering 2 à 3 weken€ 126,95Levering 2 à 3 weken