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Reeksen: boeken uit de reeks Routledge Interpretive Marketing Research
-
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Paperback | Engels | Routledge Interpretive Marketing Research | nr. 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Lees meer
€ 102,45Levering 2 à 3 weken€ 102,45Levering 2 à 3 weken -
Analyzing Music in Advertising
Nicolai Graakjaer
- Hardcover | Engels | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer
€ 351,45Levering 2 à 3 weken€ 351,45Levering 2 à 3 weken -
Death in a Consumer Culture
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Li... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Interpreting Consumer Choice
Gordon Foxall
- Paperback | Engels | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Lees meer
€ 105,45Levering 2 à 3 weken€ 105,45Levering 2 à 3 weken -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 7
- The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, a... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Visual Consumption
Jonathan Schroeder
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for ... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Macro-Social Marketing Insights
- Paperback | Engels | Routledge Interpretive Marketing Research
- Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Analyzing Music in Advertising
Nicolai Graakjaer
- Paperback | Engels | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Branding Masculinity
Elizabeth Hirschman
- Paperback | Engels | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Lees meer
€ 45,95Levering 2 à 3 weken€ 45,95Levering 2 à 3 weken -
Generation Y in Consumer and Labour Markets
Anders Parment
- Paperback | Engels | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Lees meer
€ 65,95Levering 2 à 3 weken€ 65,95Levering 2 à 3 weken -
Beyond the Consumption Bubble
- Paperback | Engels | Routledge Interpretive Marketing Research
- This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today... Lees meer
€ 97,95Levering 2 à 3 weken€ 97,95Levering 2 à 3 weken -
Consuming Books
- Paperback | Engels | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Paperback | Engels | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical ro... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken -
Contemporary Perspectives on Corporate Marketing
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
The Practice of the Meal
- Paperback | Engels | Routledge Interpretive Marketing Research
- Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Marketing Apocalypse
- Paperback | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer
€ 94,95Levering 1 à 2 weken€ 94,95Levering 1 à 2 weken -
Consuming Books
- Hardcover | Engels | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Lees meer
€ 366,45Levering 2 à 3 weken€ 366,45Levering 2 à 3 weken -
Representing Consumers
- Paperback | Engels | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Marketing Apocalypse
- Hardcover | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer
€ 75,95Levering 1 à 2 weken€ 75,95Levering 1 à 2 weken -
Motherhoods, Markets and Consumption
- Hardcover | Engels | Routledge Interpretive Marketing Research
- This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combi... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Consumption, Psychology and Practice Theories
Tony Wilson
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform r... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Imagining Marketing
- Paperback | Routledge Interpretive Marketing Research
- This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques... Lees meer
€ 70,45Levering 1 à 2 weken€ 70,45Levering 1 à 2 weken -
Interpreting Consumer Choice
Gordon Foxall
- Hardcover | Engels | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Lees meer
€ 335,95Levering 2 à 3 weken€ 335,95Levering 2 à 3 weken -
Visual Consumption
Jonathan Schroeder
- Paperback | Engels | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer
€ 111,45Levering 2 à 3 weken€ 111,45Levering 2 à 3 weken