- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door John O'Shaughnessy
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Competitive Marketing (RLE Marketing)
John O'Shaughnessy
- Paperback | Engels | Routledge Library Editions: Marketing
- First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students a... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Paperback | Engels | Routledge Interpretive Marketing Research | nr. 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Lees meer
€ 102,45Levering 2 à 3 weken€ 102,45Levering 2 à 3 weken -
Patterns of Business Organization (RLE
John O'Shaughnessy
- Paperback | Engels | Routledge Library Editions: Organizations
- This book is a successor to the earlier and widely-used Business Organization . In this book the author helps the student to develop his or her own cr... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken -
Consumer Behavior
John O'Shaughnessy
- Paperback | Engels
- A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critic... Lees meer
€ 54,45Levertermijn 1 à 4 weken€ 54,45Levertermijn 1 à 4 weken -
The Marketing Power of Emotion
Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
- Hardcover | Engels
- Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly... Lees meer
€ 110,45Levering 2 à 3 weken€ 110,45Levering 2 à 3 weken -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Lees meer
€ 381,95Levering 2 à 3 weken€ 381,95Levering 2 à 3 weken -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come ... Lees meer
€ 305,45Levering 2 à 3 weken€ 305,45Levering 2 à 3 weken -
Explaining Buyer Behavior
John O'Shaughnessy
- Hardcover | Engels
- This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to eval... Lees meer
€ 296,95Levering 2 à 3 weken€ 296,95Levering 2 à 3 weken -
Business Organization (RLE
John O'Shaughnessy
- Hardcover | Engels | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Lees meer
€ 228,95Levering 2 à 3 weken€ 228,95Levering 2 à 3 weken -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Paperback | Engels | Routledge Interpretive Marketing Research | nr. 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come ... Lees meer
€ 90,45Levering 2 à 3 weken€ 90,45Levering 2 à 3 weken -
Business Organization (RLE
John O'Shaughnessy
- Paperback | Engels | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Lees meer
€ 94,95Levering 2 à 3 weken€ 94,95Levering 2 à 3 weken
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