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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descripti...Lees meer
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A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to refl...Lees meer
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A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to refl...Lees meer
Este importante texto ofrece un análisis exhaustivo de los principios y métodos aplicables para evaluar la acción de los medios masivos en todo sus as...Lees meer