Standaard Boekhandel gebruikt cookies en gelijkaardige technologieën om de website goed te laten werken en je een betere surfervaring te bezorgen.
Hieronder kan je kiezen welke cookies je wilt inschakelen:
Technische en functionele cookies
Deze cookies zijn essentieel om de website goed te laten functioneren, en laten je toe om bijvoorbeeld in te loggen. Je kan deze cookies niet uitschakelen.
Analytische cookies
Deze cookies verzamelen anonieme informatie over het gebruik van onze website. Op die manier kunnen we de website beter afstemmen op de behoeften van de gebruikers.
Marketingcookies
Deze cookies delen je gedrag op onze website met externe partijen, zodat je op externe platformen relevantere advertenties van Standaard Boekhandel te zien krijgt.
Je kan maximaal 250 producten tegelijk aan je winkelmandje toevoegen. Verwijdere enkele producten uit je winkelmandje, of splits je bestelling op in meerdere bestellingen.
Exchange programmes have been a part of US foreign relations since the nineteenth century, but it was only during and after World War II that they were applied by the US government on a large scale to influence foreign publics in support of strategic objectives. This book looks at the background, organisation, and goals of the Department of State's most prestigious activity in this field, the Foreign Leader Program. The Program (still running as the International Visitor Leadership Program) enabled US Embassies to select and invite talented, influential 'opinion leaders' to visit the United States, meet their professional counterparts, and gain a broad understanding of American attitudes and opinions from around the country. By tracking the operation of the Program in three key transatlantic allies of the United States a full picture is given of who was selected and why, and how the target groups changed over time in line with a developing US-European relationship. The book therefore takes a unique in-depth look at the importance of exchanges for the extension of US 'informal empire' and the maintenance of the transatlantic alliance during the Cold War.