Sport Business in the United States

• Paperback | Engels | World Association for Sport Management
• Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thous... Lees meer

Globalized Sport Management in Diverse Cultural Contexts

• Paperback | Engels | World Association for Sport Management
• Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from dive... Lees meer

Digital Marketing in Sports

• Hardcover | Engels | World Association for Sport Management
• This book examines how the sport industry is adapting to the needs of the digital-first global economy. Lees meer

Sport Management in the Ibero-American World

• Hardcover | Engels | World Association for Sport Management
• This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developi... Lees meer

Global Sport Business

Pitts, Brenda G.; Zh

• Paperback | Engels | World Association for Sport Management
• In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. Thi... Lees meer

Global Sport Management

• Paperback | Engels | World Association for Sport Management
• The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings togethe... Lees meer

Globalized Sport Management in Diverse Cultural Contexts

• Hardcover | Engels | World Association for Sport Management
• Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from dive... Lees meer

Sport Governance and Operations

• Hardcover | Engels | World Association for Sport Management
• Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores spor... Lees meer

The Global Football Industry

• Hardcover | Engels | World Association for Sport Management
• In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to t... Lees meer

Contemporary Sport Marketing

• Hardcover | Engels | World Association for Sport Management
• The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understan... Lees meer

Global Sport Business

• Hardcover | Engels | World Association for Sport Management
• In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. Thi... Lees meer

Contemporary Sport Marketing

• Paperback | Engels | World Association for Sport Management
• The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understan... Lees meer

International Sport Business Management

• Paperback | Engels | World Association for Sport Management
• This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best prac... Lees meer

Sport Marketing in a Global Environment

• Paperback | Engels | World Association for Sport Management
• This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development t... Lees meer

Sports Sponsorship and Branding

• Hardcover | Engels | World Association for Sport Management
• This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved i... Lees meer

Sport Governance and Operations

• Paperback | Engels | World Association for Sport Management
• Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores spor... Lees meer

Marketing Analysis in Sport Business

• Paperback | Engels | World Association for Sport Management
• This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience i... Lees meer

Global Sport Management

• Hardcover | Engels | World Association for Sport Management
• The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings togethe... Lees meer

International Sport Business Management

• Hardcover | Engels | World Association for Sport Management
• This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best prac... Lees meer

Marketing Analysis in Sport Business

• Hardcover | Engels | World Association for Sport Management
• This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing b... Lees meer

Sport Business in the United States

• Hardcover | Engels | World Association for Sport Management
• Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thous... Lees meer

Sport Marketing in a Global Environment

• Hardcover | Engels | World Association for Sport Management
• This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development t... Lees meer