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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media en...Lees meer
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the or...Lees meer
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelic...Lees meer
This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studie...Lees meer
In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream...Lees meer
This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corpo...Lees meer
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book...Lees meer
In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream...Lees meer
This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corpo...Lees meer
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the or...Lees meer
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media en...Lees meer
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can infor...Lees meer
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth centu...Lees meer
This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the know...Lees meer
This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis manageme...Lees meer
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, p...Lees meer
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and ...Lees meer
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. T...Lees meer
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diver...Lees meer