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This revised edition covers the process of sports writing. Topics include: observation; interviewing techniques and various structures of articles; ty...Lees meer
Based on a seminar series at the Freedom Forum Media Studies Center at Columbia University, USA, this text examines the origins, meaning and impact of...Lees meer
This text traces the roots of classical rhetoric in the modern world. It discusses adaptability of the material to language situations. It concludes t...Lees meer
Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Lees meer
This text offers an integrated approach to communication law. It is intended for practitioners and students in the areas of mass communication, journa...Lees meer
Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media s...Lees meer
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Lees meer
The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media stu...Lees meer
Should be a leading book on the First Amendment and mass media rights. Market will include faculty and grad students in journalism, mass comm, law, te...Lees meer
This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value sys...Lees meer
This reference volume lists resources in mass communications and electronic media. It serves as a research tool for scholars and students as well as a...Lees meer
This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabrica...Lees meer
This volume attains a broader understanding of the role media plays in the development and flourishing of children's imaginations and creative abiliti...Lees meer
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different ...Lees meer
This text traces the roots of classical rhetoric in the modern world. It discusses adaptability of the material to language situations. It concludes t...Lees meer
This volume focuses on one important aspect of human sense-making - theory building - and strives to clarify the thesis that theories do not develop i...Lees meer
This volume addresses the possibilities and constraints inherent in oral history interviewing. The essays represent an interpretive perspective of inq...Lees meer
Designed as a resource for making quantitative text analysis methods more accessible to social science researchers, this work describes developments i...Lees meer
Celebrating the work and contributions of Dolf Zillmann, this volume explores the theories and research on communication and emotion. It is intended f...Lees meer
This text presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerg...Lees meer
When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games co...Lees meer
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of dif...Lees meer
Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision...Lees meer
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Lees meer