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This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offe...Lees meer
The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the m...Lees meer
The Public Relations Handbook, 6 th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Spl...Lees meer
'Tim Crook has written an important and much-needed book, and its arrival on our shelves has come at a highly appropriate time.' Professor Seán Street...Lees meer
Surveys both the theory and practice of a fast-growing, yet relatively new disciplinary area. Mapping the commercial process of videogame production f...Lees meer
The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together...Lees meer
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international schol...Lees meer
The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Featuring two entirely new chapters for this edition, You Radio and Spor...Lees meer
From the cinematic releases of Michael Moore to Big Brother, this handbook includes interviews, case studies and illustrations and presents a critical...Lees meer
A guide to radio broadcasting in Britain. It offers an introduction to radio in the 21st century. Using examples, case studies and illustrations, it e...Lees meer
Updated and revised, the fourth edition of The Radio Handbook is a comprehensive guide to the medium of radio and the radio industry in the UK. Featur...Lees meer
'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate r...Lees meer
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the ...Lees meer
The Cyberspace Handbook is a comprehensive guide to all aspects of new media, information technologies and the internet. It gives an overview of the e...Lees meer
From the cinematic releases of Michael Moore to Big Brother, this handbook includes interviews, case studies and illustrations and presents a critical...Lees meer
The new edition of The Photography Handbook builds on previous editions' illuminating overview of the history, theory and practice of the creation and...Lees meer
The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digi...Lees meer
The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digi...Lees meer
The Public Relations Handbook, 6 th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Spl...Lees meer
The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the m...Lees meer
The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in ...Lees meer