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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Althoug...Lees meer
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are r...Lees meer
The Aging Consumer: Perspectives from Psychology and Marketing, 2 nd edition takes stock of what is known around age and consumer behavior, identifies...Lees meer
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Assoc...Lees meer
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Assoc...Lees meer
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, ...Lees meer
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are r...Lees meer
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relati...Lees meer
The Aging Consumer: Perspectives from Psychology and Marketing, 2 nd edition takes stock of what is known around age and consumer behavior, identifies...Lees meer
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with...Lees meer
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their role...Lees meer
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their role...Lees meer
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular c...Lees meer
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, ...Lees meer
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with...Lees meer