International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

• Hardcover | Engels | International Marketing and Management Research
• International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncert... Lees meer

Making Sense of Immigrant Work Integration

Luciara Nardon, Amrita Hari

• Hardcover | Engels | International Marketing and Management Research
• This open access book explores the wicked problem of immigrant work integration, with specific examples from Canada. Bringing together a variety of di... Lees meer

Managing Social Robotics and Socio-Cultural Business Norms

• Hardcover | Engels | International Marketing and Management Research
• This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many ch... Lees meer

Advertising Confluence

• Hardcover | Engels | International Marketing and Management Research
• Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti... Lees meer

Foundations of Consumer Behavior

Richard P Bagozzi, Attila Yaprak

• Hardcover | Engels | International Marketing and Management Research
• This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive l... Lees meer

Women Entrepreneurs in Emerging Markets

Ananya Rajagopal

• Hardcover | Engels | International Marketing and Management Research
• This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and econ... Lees meer

Global Business Transcendence

• Hardcover | Engels | International Marketing and Management Research
• Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developm... Lees meer

International Fragmentation

• Hardcover | Engels | International Marketing and Management Research
• This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufac... Lees meer

Global Business Value Innovations

• Hardcover | Engels | International Marketing and Management Research
• This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offli... Lees meer

Toward Behavioral Transaction Cost Economics

George Z Peng

• Hardcover | Engels | International Marketing and Management Research
• Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by... Lees meer

Toward Behavioral Transaction Cost Economics

George Z Peng

• Paperback | Engels | International Marketing and Management Research
• Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by... Lees meer

Sustainable Innovation

• Hardcover | Engels | International Marketing and Management Research
• In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dy... Lees meer

Global Business Transcendence

• Paperback | International Marketing and Management Research
• Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developm... Lees meer

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

• Paperback | Engels | International Marketing and Management Research
• International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncert... Lees meer

Advertising Confluence

• Paperback | International Marketing and Management Research
• Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti... Lees meer