A Japanese Advertising Agency

Brian Moeran

• Paperback | ConsumAsian Series
• This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the... Lees meer

Consuming China

• Hardcover | ConsumAsian Series
• Drawing on case studies from Taiwan, Hong Kong and China, this extraordinary volume affords a greater understanding of the practice of Chinese consume... Lees meer