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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students a...Lees meer
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subs...Lees meer
Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regi...Lees meer
This collection of work by leading scholars investigates the impact of the globalization process on some selected Asian economies and societies. With ...Lees meer
Chinese economic reform has been undertaken through a series of phased reforms. The goal of Chinese economic reform was to generate sufficient surplus...Lees meer
Globalization has changed business the world over. Financial crises in the West and parts of Asia have triggered a search for new models and ways of d...Lees meer
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing i...Lees meer
A comprehensive, structured, and up-to-date introduction to the law governing the dissemination of information in a computer-mediated world in China, ...Lees meer
For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This ac...Lees meer
This book is intended to provide the narratives and analytics of China's spatial (dis)integration. Indeed, the Chinese nation is far too large and spa...Lees meer
The Chinese Government's five-year strategy for social and economic development to 2015 includes the aim of making the southwestern province of Yunnan...Lees meer
The scale, nature and causes of labour disputes in China are identified and discussed in this comprehensive review as well as how they can be managed....Lees meer
The venture capital market in China has been developing for over twenty years. Over this period, the legal frameworks surrounding China's venture capi...Lees meer
A number of indicators point to rapid and extraordinary shifts in the Chinese high-technology landscape. This book places special emphasis on ulta-mod...Lees meer
Aimed at people interested in management and Human Resources in China, this book is a collection of original and researched case studies on a variety ...Lees meer
This detailed study of female entrepreneurship in Asia examines the high economic growth that is increasingly driven by market-oriented economic refor...Lees meer
This book presents eight separate essays and provides the reader with a unique perspective and objective judgement of where China will stand by the en...Lees meer
Efficiency and Competition in Chinese Banking gives a comprehensive analysis of the industry, including cost, technical, profit, and revenue efficienc...Lees meer
This book examines how to conduct due diligence on mergers and acquisitions for organisations in China written from a management perspective. Aimed pr...Lees meer
The undertaking of R&D in China by foreign organisations is explained through an analysis of the patterns of foreign investment in R&D and the motivat...Lees meer
The Chinese higher education sector is an area subject to increasing attention from an international perspective. Written by authors centrally located...Lees meer
The human resource (HR) profession has been on a long and challenging journey. Globalisation and sweeping policy changes have re-defined and re-aligne...Lees meer
Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a soci...Lees meer
Aimed at business strategists, policy makers, researchers and adult learners, this book has an Asian perspective on business sustainability and is abo...Lees meer