Cases on Consumer-Centric Marketing Management

Vimi Jham, Sandeep Puri

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in... Lees meer

Progressive Trends in Knowledge and System-Based Science for Service Innovation

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-e... Lees meer

Internet Mercenaries and Viral Marketing

Mei Wu, Peter Jakubowicz, Chengyu Cao

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in Chin... Lees meer

Organizations and Social Networking

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, underst... Lees meer

Transcultural Marketing for Incremental and Radical Innovation

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing pr... Lees meer

Marketing Decision Making and the Management of Pricing

Rajagopal

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ide... Lees meer

Consumer Information Systems and Relationship Management

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and
• Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-relat... Lees meer