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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about polit...Lees meer
This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is int...Lees meer
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. Thi...Lees meer
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" The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that ...Lees meer
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in ...Lees meer
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about polit...Lees meer
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpin...Lees meer
The third edition of The Dynamics of Political Communication continues its comprehensive coverage of communication and politics, focusing on problemat...Lees meer
" The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that ...Lees meer
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. Thi...Lees meer