- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Malcolm McDonald
-
Key Account Management
Diana Woodburn, Malcolm McDonald
- Paperback | Engels
- This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes f... Lees meer
€ 67,45Levering 1 à 2 weken€ 67,45Levering 1 à 2 weken -
The Complete Marketer
Malcolm McDonald, Mike Meldrum
- Paperback | Engels
- What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing ... Lees meer
€ 47,95Levering 2 à 3 weken€ 47,95Levering 2 à 3 weken -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Paperback
- Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings ... Lees meer
€ 86,45Levering 1 à 2 weken€ 86,45Levering 1 à 2 weken -
Marketing in a Nutshell
Mike Meldrum, Malcolm McDonald
- Paperback | Engels
- Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will ... Lees meer
€ 34,95Levertermijn 1 à 4 weken€ 34,95Levertermijn 1 à 4 weken -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Hardcover | Engels
- This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... Lees meer
€ 256,95Levering 1 à 2 weken€ 256,95Levering 1 à 2 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Hardcover | Engels
- To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched p... Lees meer
€ 221,95Levering 1 à 2 weken€ 221,95Levering 1 à 2 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Paperback
- Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques a... Lees meer
€ 70,45Levering 1 à 2 weken€ 70,45Levering 1 à 2 weken -
Grokking Web Application Security
Malcolm McDonald
- E-book | Engels
- When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticat... Lees meer
€ 49,20Onmiddellijk beschikbaar€ 49,20Onmiddellijk beschikbaar -
MBA Marketing
Malcolm McDonald, Ailsa Kolsaker
- Paperback | Engels | MBA | nr. 1
- This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowled... Lees meer
€ 74,45Levering 1 à 2 weken€ 74,45Levering 1 à 2 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Hardcover | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 290,45Levering 2 à 3 weken€ 290,45Levering 2 à 3 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Paperback | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 70,45Levering 2 à 3 weken€ 70,45Levering 2 à 3 weken -
Market Segmentation
Malcolm McDonald
- Paperback | Engels
- Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,... Lees meer
€ 93,95Levering 2 à 3 weken€ 93,95Levering 2 à 3 weken -
Malcolm McDonald on Marketing Planning
Malcolm McDonald
- Paperback | Engels
- A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing pl... Lees meer
€ 50,45Levering 2 à 3 weken€ 50,45Levering 2 à 3 weken -
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
- Paperback | Engels
- The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a... Lees meer
€ 55,95Levering 1 à 2 weken€ 55,95Levering 1 à 2 weken -
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Hardcover | Engels
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Lees meer
€ 162,95Levering 2 à 3 weken€ 162,95Levering 2 à 3 weken -
Web Security for Developers
Malcolm McDonald
- Paperback | Engels
- Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has chan... Lees meer
€ 41,95Levering 1 à 4 weken€ 41,95Levering 1 à 4 weken -
Malcolm McDonald on Key Account Management
Malcolm McDonald, Drayton Bird
- Paperback | Engels
- Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who h... Lees meer
€ 50,45Levering 2 à 3 weken€ 50,45Levering 2 à 3 weken -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Paperback | Engels
- This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE de... Lees meer
€ 75,95Levering 1 à 2 weken€ 75,95Levering 1 à 2 weken -
Marketing Value Metrics
Malcolm McDonald, Peter Mouncey, Stan Maklan
- Paperback
- Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at th... Lees meer
€ 39,45Levering 1 à 2 weken€ 39,45Levering 1 à 2 weken -
Marketing: A Complete Guide
Malcolm McDonald, Martin Christopher
- Paperback
- Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of busine... Lees meer
€ 68,45Levertermijn 1 à 4 weken€ 68,45Levertermijn 1 à 4 weken -
Competitive Marketing Strategy for Europe
Linden Brown, Malcolm McDonald
- Paperback | Engels | Developing, Maintaining and Defending Competitive Advantage
- Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions... Lees meer
€ 72,95Levering 1 à 2 weken€ 72,95Levering 1 à 2 weken -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Hardcover | Engels
- Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It... Lees meer
€ 221,95Levering 1 à 2 weken€ 221,95Levering 1 à 2 weken
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