- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Malcolm McDonald
-
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Paperback | Engels
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Lees meer
€ 33,95Levering 1 à 2 weken€ 33,95Levering 1 à 2 weken -
Key Account Management
Diana Woodburn, Malcolm McDonald
- Paperback | Engels
- This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes f... Lees meer
€ 68,95Levering 1 à 2 weken€ 68,95Levering 1 à 2 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Hardcover | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 288,45Levering 1 à 4 weken€ 288,45Levering 1 à 4 weken -
MBA Marketing
Malcolm McDonald, Ailsa Kolsaker
- Paperback | Engels | MBA | nr. 1
- This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowled... Lees meer
€ 152,95Levering 2 à 3 weken€ 152,95Levering 2 à 3 weken -
Marketing and Finance
Malcolm McDonald, Brian D Smith, Keith Ward
- Paperback | Engels
- Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice ... Lees meer
€ 73,95Levering 1 à 4 weken€ 73,95Levering 1 à 4 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Paperback | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 65,95Levering 2 à 3 weken€ 65,95Levering 2 à 3 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Hardcover | Engels
- To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched p... Lees meer
€ 206,45Levering 1 à 2 weken€ 206,45Levering 1 à 2 weken -
Market Segmentation
Malcolm McDonald
- Paperback | Engels
- Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,... Lees meer
€ 93,95Levering 2 à 3 weken€ 93,95Levering 2 à 3 weken -
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Hardcover | Engels
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Lees meer
€ 132,95Levering 2 à 3 weken€ 132,95Levering 2 à 3 weken -
Marketing in a Nutshell
Mike Meldrum, Malcolm McDonald
- Paperback | Engels
- Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will ... Lees meer
€ 64,45Levering 1 à 4 weken€ 64,45Levering 1 à 4 weken -
Malcolm McDonald on Key Account Management
Malcolm McDonald, Drayton Bird
- Paperback | Engels
- Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who h... Lees meer
€ 47,95Levering 2 à 3 weken€ 47,95Levering 2 à 3 weken -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Paperback
- Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings ... Lees meer
€ 81,45Levering 1 à 2 weken€ 81,45Levering 1 à 2 weken -
Competitive Marketing Strategy for Europe
Linden Brown, Malcolm McDonald
- Paperback | Engels | Developing, Maintaining and Defending Competitive Advantage
- Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions... Lees meer
€ 52,45Levering 2 à 3 weken€ 52,45Levering 2 à 3 weken -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Hardcover | Engels
- This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... Lees meer
€ 243,45Levering 1 à 2 weken€ 243,45Levering 1 à 2 weken -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Hardcover | Engels
- Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It... Lees meer
€ 198,95Levering 1 à 2 weken€ 198,95Levering 1 à 2 weken -
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
- Paperback | Engels
- The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a... Lees meer
€ 55,95Levering 1 à 2 weken€ 55,95Levering 1 à 2 weken -
Market Segmentation
Malcolm McDonald
- Paperback | Engels | How to Do It - How to Profit from It
- This is a major revision of the highly successful first edition of Market Segmentation . In today's marketplace, effectively segmenting the market in ... Lees meer
€ 152,95Levering 2 à 3 weken€ 152,95Levering 2 à 3 weken -
Marketing Plans
Malcolm McDonald, Hugh Wilson
- Paperback | Engels
- A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroug... Lees meer
€ 53,45Levering 1 à 2 weken€ 53,45Levering 1 à 2 weken -
Web Security for Developers
Malcolm McDonald
- Paperback | Engels
- Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has chan... Lees meer
€ 45,95Levering 1 à 4 weken€ 45,95Levering 1 à 4 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Paperback | Engels
- Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques a... Lees meer
€ 67,95Levering 1 à 2 weken€ 67,95Levering 1 à 2 weken -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Paperback | Engels
- This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... Lees meer
€ 72,95Levering 1 à 2 weken€ 72,95Levering 1 à 2 weken -
Malcolm McDonald on Marketing Planning
Malcolm McDonald
- Paperback | Engels
- A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing pl... Lees meer
€ 47,95Levering 2 à 3 weken€ 47,95Levering 2 à 3 weken
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