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The history of the Incas fascinates the modern world. This groundbreaking book separates fact from fiction, exploring the native peoples of Peru and t...Lees meer
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generati...Lees meer
This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the...Lees meer
The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables ...Lees meer
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The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables ...Lees meer
This is an abridged translation of the principal Chinese textbook on civil law, which was published as part of the restructuring of China's legal syst...Lees meer
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Adver...Lees meer
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and...Lees meer
The Making of Modern Law: U.S. Supreme Court Records and Briefs, 1832-1978 contains the world's most comprehensive collection of records and briefs br...Lees meer
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generati...Lees meer
This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the...Lees meer
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "...Lees meer
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous example...Lees meer
This sumptuous boxed set of two encyclopedias charts the rise and fall of the ancient American empires - including the Chavin, Paracas, Moche, Olmec a...Lees meer
An illustrated history of arts, crafts and design of the first peoples of South America. This is the story of the ancient Andean art, exploring the de...Lees meer