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Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and just...Lees meer
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Adver...Lees meer
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured...Lees meer
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the sec...Lees meer
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vis...Lees meer
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that cou...Lees meer
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal...Lees meer
"Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is consi...Lees meer
David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times...Lees meer
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fu...Lees meer
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau...Lees meer
The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written...Lees meer