• Afhalen na 2 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 25
  • Ruim aanbod met meer dan 10 miljoen producten
  • Afhalen na 2 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 25
  • Ruim aanbod met meer dan 10 miljoen producten

Users Not Customers E-BOOK

Who Really Determines the Success of Your Business

Aaron Shapiro
E-book | Engels
€ 11,99
+ 11 punten
Uitvoering
Eenvoudig bestellen
Veilig betalen
Onmiddellijk geleverd via e-mail

Omschrijving

Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether.

Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon, and Twitter barely existed at the turn of the millennium, but are now rocketing ahead.

Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive?

Shapiro has studied what the businesses succeeding today have in common, and in Users First, Customers Second, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations.

The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers.

In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.

Specificaties

  • Productcode (EAN): 9780670920983
  • Verschijningsdatum: 2/11/2011
  • Type: E-book
  • Bestandsformaat: ePub
  • Beveiligd met: Adobe DRM
  • Aantal bladzijden: 256
Toon meer
Standaard Boekhandel

Beoordelingen

We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.

Uitgebreide specificaties

Betrokkenen

Inhoud

  • Aantal bladzijden: 256
  • Taal: Engels

Eigenschappen

  • Productcode (EAN): 9780670920983
  • Verschijningsdatum: 2/11/2011
  • Uitvoering: E-book
  • Beveiligd met: Adobe DRM
  • Bestandsformaat: ePub