People aren't looking for an explanation, they want to hear a story.
We've all survived PowerPoint presentations that feel more like hostage dramas; the only thing worse is when you realize that you are the hostage-taker. Standing at the front of the room, slogging through your carefully prepared slides, realizing that nobody is captivated, many are looking down at their phones, and your message is slipping into the void. In The Tell-Tale Entrepreneur, Silicon Valley entrepreneur and tech blogger Bernard Murphy goes straight to the heart of why so many brilliant businesspeople, particularly in the tech and engineering fields, find it so hard to communicate effectively with prospects, with clients, even within their own organizations. In each chapter, he tells a real business story and explores the fundamental key to effective communication to engage real people--their intellects and emotions--through storytelling.We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.