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The Psychology of Selling and Life: The Human Side of Persuasion, Performance and Purpose

By Richard Partridge

Sales is life — and life's f***ing hard. So if you want to thrive in both, you'd better learn how people think, feel and decide.

In this brutally honest, funny, and insightful guide to modern selling, Richard Partridge strips away the corporate fluff and tells it like it is. Blending psychology, philosophy, and real-world experience, this book shows how every interaction — from closing a deal to calming your partner down — is a form of selling.

Learn how to handle rejection, build genuine confidence, and influence without manipulation. Discover why understanding human behaviour is the real key to success, not scripts or gimmicks.

Packed with wisdom from thinkers like Marcus Aurelius and Seneca, quotes from Les Brown and Jim Carrey, and grounded advice that actually works, this book speaks to anyone who deals with people — whether you're a sales professional or just trying to get through life with a bit more grace (and grit).

Straight-talking, no-BS motivation that'll help you sell better, live sharper, and think deeper.

Sales isn't about tricking people. It's about understanding them — and yourself.

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