Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Winkels

Verlanglijstje

Winkels

Verlanglijstje

Zoeken

Volg ons op

140 winkels

Wist je dat er in Vlaanderen voor iedereen een Standaard Boekhandel is binnen een straal van 7 km?

Vind hier een winkel

€ 26,95

+ 53 punten

Pre-order nu, verschijnt op 16/09/2025

Eenvoudig bestellen

Veilig betalen

Gratis thuislevering vanaf € 30 (via bpost)

Gratis levering in je Standaard Boekhandel

Omschrijving

What do you do when a simple sinus infection lasts for three years?

For Amy Graves, it marked the beginning of a journey to uncover hidden health challenges and become an advocate for a new generation of consumers--those with allergies, sensitivities, and other health-related concerns that dramatically influence their buying decisions.

In The Hidden Consumer, Graves explores the world of these health-savvy consumers who prioritize safety, cleanliness, and alignment with their lifestyle choices when purchasing products. This demographic, which Graves calls "hidden consumers," is growing rapidly and becoming increasingly influential in today's marketplace. They are not just looking for effectiveness but are demanding transparency and trust from the brands they support.

Drawing on her personal health journey and years of activism, Graves offers a comprehensive guide to understanding the motivations, behaviors, and challenges faced by hidden consumers. This book provides essential insights for both businesses aiming to cater to this market and consumers who may not realize they belong to this powerful demographic.

With actionable advice and real-life examples, The Hidden Consumer is an indispensable resource for brands and marketers who want to stay ahead in an evolving market and for consumers who seek to make informed decisions about the products they buy. Learn how to navigate this hidden community and understand what it takes to truly meet their needs.