• Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten
  • Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten

The Hidden Consumer

Uncovering the Power of Health-Conscious Buyers

Amy Graves
Paperback | Engels
€ 26,95
+ 53 punten
Pre-order nu, verschijnt op 16/09/2025
Eenvoudig bestellen
Veilig betalen
Gratis thuislevering vanaf € 30 (via bpost)
Gratis levering in je Standaard Boekhandel

Omschrijving

What do you do when a simple sinus infection lasts for three years?

For Amy Graves, it marked the beginning of a journey to uncover hidden health challenges and become an advocate for a new generation of consumers--those with allergies, sensitivities, and other health-related concerns that dramatically influence their buying decisions.

In The Hidden Consumer, Graves explores the world of these health-savvy consumers who prioritize safety, cleanliness, and alignment with their lifestyle choices when purchasing products. This demographic, which Graves calls "hidden consumers," is growing rapidly and becoming increasingly influential in today's marketplace. They are not just looking for effectiveness but are demanding transparency and trust from the brands they support.

Drawing on her personal health journey and years of activism, Graves offers a comprehensive guide to understanding the motivations, behaviors, and challenges faced by hidden consumers. This book provides essential insights for both businesses aiming to cater to this market and consumers who may not realize they belong to this powerful demographic.

With actionable advice and real-life examples, The Hidden Consumer is an indispensable resource for brands and marketers who want to stay ahead in an evolving market and for consumers who seek to make informed decisions about the products they buy. Learn how to navigate this hidden community and understand what it takes to truly meet their needs.

Specificaties

Betrokkenen

Auteur(s):
Uitgeverij:

Inhoud

Aantal bladzijden:
200
Taal:
Engels

Eigenschappen

Productcode (EAN):
9781963549126
Verschijningsdatum:
16/09/2025
Uitvoering:
Paperback
Formaat:
Trade paperback (VS)
Afmetingen:
152 mm x 229 mm
Standaard Boekhandel

Alleen bij Standaard Boekhandel

+ 53 punten op je klantenkaart van Standaard Boekhandel
E-BOOK ACTIE

Tot meer dan 50% korting

op een selectie e-books
E-BOOK ACTIE
E-bookactie juli 2025
Standaard Boekhandel

Beoordelingen

We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.