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- Afhalen na 1 uur in een winkel met voorraad
- In januari gratis thuislevering in België
- Ruim aanbod met 7 miljoen producten
Strategic Customer Planning
How to Develop and Implement a Strategic Account Plan: A Specially Commissioned Report
Alan Melkma
€ 152,95
+ 305 punten
Omschrijving
This report guides you through the myriad challenges faced by industrial, consumer product and service companies in today's uncertain world. Each chapter explores a different part of the strategic customer planning process, explaining the methodology and planning techniques and structures, using examples, formats and checklists to help you implement key account plans. In particular:
- Learn how to analyze the threats and take advantage of the opportunities emerging from key new markets such as India and China.
- Learn how to deliver additional value to justify price differentials.
- Explore the effective steering of customer relationships and use of CRM systems.
Strategic Customer Planning is very much a "how to" Report, providing you with the tools to compile a plan tailored to your organization's specific requirements. Charts, checklists and diagrams all smooth the process.
This report will help you master:
- The crucial steps of key account planning
- The keys to analyzing customer relationships
- The special techniques of bonding mechanisms
- The latest technologies for competitive strategic development
- New developments in CRM systems.
- Learn how to analyze the threats and take advantage of the opportunities emerging from key new markets such as India and China.
- Learn how to deliver additional value to justify price differentials.
- Explore the effective steering of customer relationships and use of CRM systems.
Strategic Customer Planning is very much a "how to" Report, providing you with the tools to compile a plan tailored to your organization's specific requirements. Charts, checklists and diagrams all smooth the process.
This report will help you master:
- The crucial steps of key account planning
- The keys to analyzing customer relationships
- The special techniques of bonding mechanisms
- The latest technologies for competitive strategic development
- New developments in CRM systems.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 292
- Taal:
- Engels
- Reeks:
Eigenschappen
- Productcode (EAN):
- 9781854183880
- Verschijningsdatum:
- 30/06/2006
- Uitvoering:
- Met spiraalrug
- Afmetingen:
- 208 mm x 295 mm
- Gewicht:
- 725 g
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