Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Winkels

Verlanglijstje

Winkels

Verlanglijstje

Zoeken

Volg ons op

140 winkels

Wist je dat er in Vlaanderen voor iedereen een Standaard Boekhandel is binnen een straal van 7 km?

Vind hier een winkel

€ 18,95

Levering 2 à 3 weken

Eenvoudig bestellen

Veilig betalen

Gratis thuislevering vanaf € 30 (via bpost)

Gratis levering in je Standaard Boekhandel

Omschrijving

If no one's listening, the problem isn't your idea.

It's how you're delivering it.

Experts everywhere are saying clever things that nobody acts on. Posts fall flat. Talks drift. Books bloat. Prospects hesitate. Teams stall. Not because the ideas are weak - but because the message type is wrong.

Most smart people default to one mode: they either instruct, explain or inspire. But readers don't all need the same thing. A panicking founder doesn't want philosophy. A curious browser doesn't want a checklist. A long-suffering manager doesn't want a 40-slide framework. When the message doesn't match the moment, communication collapses.

The DML Compass fixes this with three simple modes:

Directions - for people who need one clear next step
Maps - for people who need to understand the terrain
Landmarks - for people who need meaning, identity or a future worth moving towards

Choose the right mode and your ideas land instantly.

Choose the wrong one and even your best work disappears into noise.

In this sharp, practical and gently irreverent guide, publishing strategist Debbie Jenkins shows you how to use the DML Compass to make every message clearer, kinder and dramatically more effective. You'll learn how to diagnose your reader's real state - their knowledge, confidence and urgency - so you can give them the kind of help they can actually use.

Inside, you'll discover:

why your audience stalls (it's not motivation - it's mismatched communication)
how to tell whether someone needs a Direction, a Map or a Landmark
how urgency (Bleeding Neck, Weeping Wound, Itchy Foot) determines where you must begin
how to stop sabotaging yourself with your natural mode
how to write assets people use - not admire politely and forget
why most experts accidentally create Map books when they really needed a Directions book
the simplest "one person flow" ever designed, so you can do marketing without feeling like a "Bro"
how to turn any idea into three different assets: instructional, explanatory or inspirational
how to think more clearly about your work by separating close-up tasks from far-away vision

The DML Compass doesn't require talent, charisma or a 17-step funnel. It simply gives you a way to communicate that matches how human minds actually move: meaning first, clarity second, action last.

Once you understand the model, everything becomes easier:

your emails, your talks, your sales calls, your posts, your courses, your books, your offers - even your planning.

One model. Three modes. Endless applications.

If you've ever felt overlooked, misunderstood or frustrated that people don't "get" your work as quickly as they should, this is the compass you've been missing. It will help you move one person at a time - kindly, clearly and without shouting.

Stop trying to be louder.

Start being understood.