- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
€ 161,45
+ 322 punten
Uitvoering
Omschrijving
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
- Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
- Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
- Sticky Social Media boxes apply chapter concepts to real brand cases
- ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
- Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
- Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
- Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
- Sticky Social Media boxes apply chapter concepts to real brand cases
- ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
- Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 336
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781538186725
- Verschijningsdatum:
- 21/08/2025
- Uitvoering:
- Hardcover
- Formaat:
- Genaaid
- Afmetingen:
- 178 mm x 254 mm
- Gewicht:
- 793 g
Alleen bij Standaard Boekhandel
+ 322 punten op je klantenkaart van Standaard Boekhandel
CADEAU
Beoordelingen
We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.