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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Repute and Disrepute
The Inside-Out Approach to Managing Corporate Reputation
Rosa Chun
Hardcover | Engels
€ 27,95
+ 55 punten
Omschrijving
Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation
In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation, should the worst happen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.
- Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective
- Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation
- Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 160
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781119942269
- Verschijningsdatum:
- 5/04/2021
- Uitvoering:
- Hardcover
- Formaat:
- Genaaid
- Afmetingen:
- 152 mm x 229 mm
- Gewicht:
- 680 g
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