As a young man Eddy Van Gestel fell in love with Africa and the Africans. Although the continent has changed profoundly since then and is yet changing more rapidly than ever, he still sees himself confronted with a very stereotypical way of thinking in the western world when it comes to the black continent and his habitants. With 'Pure Black' he accepted the challenge to take his audience by the hand to look at black people in a different way and in a higher level. His ambition is to portray them in a such way that the spectator can't ignore the pictures, but on the contrary turns his head, confused by what he sees. The mysterious light he creates, the settings, the colors, the attributes, the illusion of being dropped in a different time, the poses of his distinct protagonists, they all serve only to draw the attention to their elegance, their strength, their pride and the breathtaking patina of their skin. 'Pure Black' tells an unknown story of beauty, resilience and self-reflection and gives the African people the attention they deserve.