- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
€ 8,49
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Omschrijving
THE CLASSIC GUIDE TO PLACE BRANDING FOR SMALL CITIES, REGIONS & DOWNTOWNS
Widely recognized as a definitive book on place branding. It has guided communities worldwide for more than 17 years. This Fourth Edition (2023) is extensively updated with 90+ pages of new content, addressing today's most critical challenges in city branding, destination marketing, tourism marketing, regional development, placemaking, and economic development. Drawing on real-world case studies and proven frameworks, this book delivers practical guidance from leading practitioners in branding places, destination management organizations (DMOs), and local economic development.
CREATE A FUTURE PEOPLE BELIEVE IN
Every small city has a soul, but in today's competitive global economy, identity and positioning matters more than ever. Without the clarity of place brand strategy, communities risk losing talent, investment, and visitors while downtowns struggle and growth stalls. Do you want a stronger city identity that attracts residents, visitors, and businesses? This is a strategic roadmap for revitalization, competitiveness, and long-term resilience.
PLACE BRANDING MADE PRACTICAL
This book simplifies the complex, multidisciplinary world of place branding and marketing. It shows how to align tourism marketing, economic development marketing, placemaking, and public policy into a single, community-driven strategy. You'll learn how to:
By connecting brand image with lived experience, place branding becomes a powerful tool for investment attraction, talent retention, tourism growth, relocation marketing, and civic pride.
WHO SHOULD READ THIS BOOK?
Ideal for professionals and students involved in:
Whether you're revitalizing a downtown, repositioning a region, or strengthening your city's competitive identity, this book provides a practical guide to place branding and destination marketing success.
YOUR CITY'S TRANSFORMATION STARTS HERE
This is not a theory-heavy branding textbook. It's a hands-on guide to city branding, tourism marketing, and economic development through place branding.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9798224032846
- Verschijningsdatum:
- 21/05/2024
- Uitvoering:
- E-book
- Formaat:
- ePub
Alleen bij Standaard Boekhandel
+ 8 punten op je klantenkaart van Standaard Boekhandel
Beoordelingen
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