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A DIGITAL WORLD OPENS UP NEW OPPORTUNITIES FOR SMBS WHAT AM I KNOWN FOR? An Introduction to Brand Strategy WHO ARE MY CUSTOMERS? Understanding Your Clients' Needs HOW DO I SERVE MY CUSTOMERS? Talking about Your Service DO I NEED A WEBSITE? The Basis for an Efficient Digital Presence HOW CAN MY CUSTOMERS FIND ME? Being Present Anytime, Anywhere with Actual Data HOW CAN MY CUSTOMERS BUY MY STUFF? Opening Your Business Online HOW DO I TALK TO MY CUSTOMERS? Taking Advantage of Carefully Selected Channels HOW TO TAKE THE MOST ADVANTAGE OF SOCIAL MEDIA Your Communication Strategy on Different Channels A PATH FORWARD FOR THE GROWING BUSINESS Finding a Suitable Partner to Be Successful TERMS TO KNOW ABOUT THE AUTHOR
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