
Membership marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.
Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.