Mastering Google AdWords

Let's face it, Google Adwords is a powerful tool for generating revenue.

This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.

Table of Contents:

Chapter 1 - What Is Google AdWords?

Chapter 2 - How Google AdWords Works

Chapter 3 - Pros and Cons of Google AdWords

Chapter 4 - Key Parts of a Google AdWords Listing

Chapter 5 - How to Sign Up and Set Up Payments

Chapter 6 - Adjusting Access Levels

Chapter 7 - Linking Accounts

Chapter 8 - Choosing Keywords

Chapter 9 - Keyword Matches

Chapter 10 - Setting Up Ad Groups

Chapter 11 - Types of Campaigns and Their Goals

Chapter 12 - Starting a Campaign

Chapter 13 - Getting Your Ad Groups Prepared

Chapter 14 - Creating Your Ads

Chapter 15 - How to Write the Best Ads

Chapter 16 - Requirements of Your AdWords Ad

Chapter 17 - Targeting Specific Geographic Spaces

Chapter 18 - Linking to Google Maps

Chapter 19 - Targeting Specific Demographics

Chapter 20 - Creating Audiences

Chapter 21 - Using the Keyword Planner

Chapter 22 - Reviewing Your Landing Pages

Chapter 23 - Ad Preview and Diagnosis

Chapter 24 - Establishing Ad Extensions

Chapter 25 - Automatic Ad Extensions

Chapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)

Chapter 27 - Bidding Options and How to Set Values

Chapter 28 - How Are the Order and Cost Determined?

Chapter 29 - The Quality Score and How to Improve It

Chapter 30 - Conversion Tracking

Chapter 31 - Policies for the Use of Keywords and Ad Content

Chapter 32 - Copyright or Trademark Authentication

Chapter 33 - Using the Search Network

Chapter 34 - Using the Display Network

Chapter 35 - Running a Display Campaign

Chapter 36 - Running a Shopping Campaign

Chapter 37 - Creating a Video Campaign

Chapter 38 - Universal App Campaign

Chapter 39 - The Express Platform

Chapter 40 - Working With Salesforce

Chapter 41 - Creating Automated Rules

Chapter 42 - Content Exclusions

Chapter 43 - A/B Testing

Chapter 44 - Checking Analytics (and Linking Google Analytics)

Chapter 45 - Finding Special AdWords Deals

Chapter 46 - Cancelling AdWords

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