Lowestoft, on the Sunrise Coast, is as far east as you can be in the United Kingdom without getting your feet wet. Once a major fishing port, the town was reinvented by Samuel Morton Peto in the nineteenth century as a resort to rival Brighton. Suffering from the decline of these industries, Lowestoft now seeks to become the onshore centre for the renewable energies industry. Michael Rouse's photographs chart some of these changes, from the loss of the old fishing industry to the town's need to cater for modern holidaymakers with car parks and enhancement schemes along the beautiful South Beach. He travels outside Lowestoft to the once sea-threatened villages of Pakefield and Kessingland, to the crumbling cliffs of Corton and its holiday villages, and finally to the colourful Oulton Broad.