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Other field researchers, who usually convey their craft only through one-on-one apprenticeships, should follow Whyte′s lead and try to create their own vicarious apprenticeships through candid backstage accounts of their judgment calls in the field. . . . This book gives seasoned investigators an excuse to rethink what they take for granted and to see, step-by-step, how their practice compares with that of another seasoned person. Most people will welcome the chance to do this because of a final characteristic in this book, its even-handed tone. --Journal of Contemporary Ethnography "Useful for a better understanding of the character and promise of ethnographic research." --Journal of Communication "Goes beyond statements of principles to give a realistic picture of problems encountered by the field researcher." --Bulletin de Methodologie Sociologique A highly regarded field researcher tells how he has plied his craft for the past 50 years. William Foote Whyte, in collaboration with his wife, Kathleen, describes the successes--and failures--he has had in studying street corner society in Boston, oil companies in Oklahoma and Venezuela, restaurants in Chicago, worker cooperatives in Spain, factories in New York State, and villages in Peru. With the goal of taking readers into the field with him, Whyte discusses and dissects his chief tools--participant observation and the semistructured interview. He also explains how to evaluate and analyze field data, why the use of local history in social research is valuable, and the ethics of fieldwork. Whyte focuses on four general problems that have plagued his career as a researcher: