Impact for Pay-Per-Click (PPC) Advertising: Designing High-ROI Ad Campaigns E-BOOK

Impact for Pay-Per-Click (PPC) Advertising: Designing High-ROI Ad Campaigns
By Dr. Mustafa K. Al-Dori

Ever see an ad pop up—like for sneakers or a yoga class—and think, "How'd they know I wanted this?" That's pay-per-click (PPC) advertising doing its thing, and IMPACT for Pay-Per-Click (PPC) Advertising is your guide to pulling it off. Part of the IMPACT Marketing Series, it's like a six-week crash course you can do with a cup of tea in hand. Whether you're a small business owner itching for more clicks, a marketer trying to make your boss grin, or just someone going, "What's PPC?", Dr. Mustafa K. Al-Dori's got your back with a book that's more like a chat than a lecture.

Picture sitting down with a friend who's run a zillion ads and knows what works. That's what this feels like. Over six modules, you'll go from scratching your head to building campaigns that actually make money. It kicks off with the basics—what's PPC, why it's awesome (think $4 back for every buck you spend), and terms like "quality score" that sound tricky but aren't. Then you're diving into the good stuff: picking platforms like Google Ads or Instagram, writing ads that make people stop scrolling, and choosing keywords that don't suck up your budget. You'll even pick up slick tricks like remarketing—y'know, those ads that nudge folks who ditched their cart—or using AI bidding to stretch your cash. The big finale? A capstone project where you whip up a three-month campaign plan, ready to roll for your Etsy shop or a buddy's startup.

Dr. Al-Dori's a business pro who's all about keeping it real. He tosses in stories that make you nod, like a gym that doubled sign-ups with a tiny $15-a-day budget or a shop that boosted sales 50% by chasing cart-droppers. Every module's got hands-on stuff to keep you moving—maybe you'll write an ad for a fake tea shop or poke at a campaign's numbers. It's not about memorizing "CPC" or "ROAS" (though you'll get those down); it's about making ads that feel right, like you're talking to dog groomer clients or snack bar fans. You'll learn to track what's working with tools like Google Analytics, dodge dumb moves like betting big on vague keywords, and even mix PPC with SEO or social media to make your marketing pop.

Here's what you're getting:

The Big Picture: Get why PPC's a cash machine and what "impression share" means, no headache required. A Plan: Map out campaigns with smart goals and budgets that don't scare you. Ad Skills: Write ads that grab eyes, pick keywords that hit, and set bids that keep you sane. Cool Tricks: Try remarketing or A/B tests to make your ads sing. Proof It Works: Check metrics like ROI to show your campaigns are bringing in sales or leads. Something Real: Walk away with a campaign plan you can use for your hustle or to flex at a job.

This book's for anybody who wants ads that deliver—folks starting businesses, marketers climbing the ladder, or hobbyists growing a blog. It's straight-up advice, no fluff, that works whether you're new or sharpening your game. Dr. Al-Dori's excitement for helping businesses grow jumps out, like he's cheering you on from the page. With inboxes and feeds overflowing, you need ads that cut through. IMPACT for Pay-Per-Click (PPC) Advertising shows you how to make campaigns that don't just land but turn strangers into customers, one click at a time.

Great for: Entrepreneurs, marketers, or anyone ready to nail PPC campaigns with serious ROI.

Grab a copy and start making ads that pay off!