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- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Humanizing Digital Experience
Converging Cognitive Ergonomics and Technology in Modern Marketing
Rajagopal
Paperback | Engels
€ 48,95
+ 97 punten
Omschrijving
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.
Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.
This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.
Designed for academics, researchers, and marketing practitioners, Humanizing Digital Experience offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 236
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781606496794
- Verschijningsdatum:
- 15/05/2026
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 152 mm x 229 mm
- Gewicht:
- 322 g
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